As the Chosen One of this - slightly damp - nation’s only dedicated arts channel, ArtsWom receive special privilege to get our ink-stained fingers on the latest news and updates from Sky Arts HQ. Therefore we are able to present to you the exclusive promo for their Sky Arts coverage of this year’s Hay Festival that begins on the 25th May.

The short 40-second clip draws amusing comparisons between the legendary literary festival and the more common imagery associated with festivals such as Glastonbury and Reading. Keep your eyes open and see how many of the Hay clues you can pick up…oh, and you’ve got to love the Penguin tattoo!