Who needs a mighty line-up with the world’s best pop divas and rock and roll stars donating their precious time to prance for twenty minutes in front of 60,000 gullible fans, most of whom can’t see the acts anyway? Who needs artists who are choppered in and spend all their time backstage quaffing enough booze to justify the waiving of their fee. Who needs this when you can go to an Oxfam shop and (literally) rub shoulders with Jarvis Cocker as he DJs?

Jarvis kicked off the Oxjam campaign in the Dalston branch of the charity shop playing discs from his own collection, all of which were purchased from branches in his native Sheffield. The idea behind this crusade is to encourage anybody to put on their own gig anywhere they want (think front room, garden shed or even school), charge friends and family to be a part of the audience and send the proceeds to Oxfam.

The event, attended by two hundred super-excited fans, was designed to blow the myth of the charity concert as a massive over-hyped necessity out of the water, and by all accounts it worked wonders. The shop was transformed into an indoor music festival, with chill-out areas, a DJ booth and moody lighting. There is more detail on the Oxjam blog where you can have your say too.