A few weeks ago, ArtsWom first mentioned the impending Fosse Blogathon being led by Forward to Yesterday taking place on the 10th November. Well, that day is rapidly approaching and we just wanted to make sure that all our readers are well-poised to get all Fosse’d up. Ready? Good.

In a motion that may be the first of its kind, Sky Arts are lending their own support to the blogathon by airing the Fosse tribute on Saturday 10th November. This follows a personal request from ArtsWom and may very well be the first time that a national television station has had its schedule altered due to activity in the blogosphere. This is the sort of thing that would be difficult for a larger channel to manage, but which perfectly suits Sky Arts, and ArtsWom hope this kind of crossover between social media and Sky Arts is only the beginning.

The initiative, although small, makes a resonant statement about the future interaction between the internet and traditional media. In general, it has taken major industries too long to realise how their involvement in the social media can enhance rather than stifle their service. As several large American networks group together in an attempt to produce a rival for YouTube, it makes you wonder why they spent so many years fighting the video site. The same can be said for the music industry and music downloads. We think it’s great that Sky Arts is embracing the online community and experimenting with the ways they can bridge the online/offline gap.